Adding Video Marketing to your Digital Strategy
Still think video marketing is limited to television? Think again! According to a report from Cisco, 80% of internet traffic will be video by 2019, up from 64% in 2014. Video combines the power of sight, sound, motion and emotion to create the most effective marketing format. So go online and beyond the commercial with dynamic content that educates, influences and impacts viewers across the media they consume the most.
Facebook: As you may have already guessed, Facebook is the most popular social network for video viewing. In fact, the platform sees 100 million hours of video watch time a day. Because Facebook’s algorithm puts so much value in video content, your videos have great potential to be discovered and shared organically by your target audience.
Instagram: While Facebook may be the largest video sharing network, engagement with brands is 10 times higher on Instagram. With the longer video limits and the recent launch of Instagram Stories, brands are jumping on these features to stay at the top of user’s minds. In fact, 70.7% of brands will be on Instagram by 2017.
Snapchat: While Snapchat hasn’t yet reached the mainstream success of Facebook and Instagram, it is one of the fastest growing social networks, particularly with users 12 to 34. Snapchat is the leading platform for ephemeral marketing, and the disappearing nature of posted content keeping users coming back to watch an incredible 10 billion videos per day.
YouTube: YouTube is still a major player in social video, receiving more unique visitors every month than any other site except Facebook. It’s also the second largest search engine next to Google. YouTube reaches more 18-49 year-olds than any broadcast or cable TV network, PLUS the average user’s viewing session has risen to 40 minutes — up 50% more from 2014.
Website: Despite the trends towards social media platforms in video marketing, don’t underestimate your website’s role in communicating creative content. Adding video content to your website keeps visitors engaged while improving search rankings, increasing click-thru rates and decreasing bounce rates.
Where and how can you utilize video content? To learn more about how your digital strategy can benefit from video marketing, Contact us today.