Komen Memphis-MidSouth 21st Annual Race for the Cure Public Relations Management

Susan G. Komen Memphis-MidSouth

Kelley & Associates managed public relations for the 21st Annual Susan G. Komen Memphis-MidSouth Race for the Cure. In addition to developing a customized media kit and event press release, we completed distribution and follow-up to a customized contact list containing local newspapers and community publications in Komen’s expanded 21-county service area, negotiating additional on-air support from local radio and television stations.

Print: Komen Memphis-MidSouth Race for the Cure event briefs were published in the following publications:

• Crockett Times (Crockett County, TN)- 10/14/2013
• Dyersburg State Gazette (Dyer County, TN)- 10/14/2013
• Chester County Independent (Chester County, TN)- 10/24/2013
• Crockett Times (Crockett County, TN) – 10/14/2013
• Dyersburg State Gazette (Dyer County, TN)- 10/14/2013
• Fayette Falcon (Fayette County, TN) -10/14/2013
• Bulletin-Times (Hardeman County, TN) – 10/16/2013
• Brownsville States-Graphic (Haywood County, TN)- 10/17/2013 & 10/24/2013
• Lexington Progress (Henderson County, TN) – 10/15/2013
• Lauderdale County Enterprise (Lauderdale County, TN)- 10/11/2013
• Jackson Sun (Madison County, TN)- 10/22/2013
• Covington Leader (Tipton County, TN)- 10/15/2013
• Commercial Appeal (Shelby County, TN)- 10/14/2013
• Memphis Flyer (Shelby County, TN)- 10/23/2013
• Memphis Daily News (Shelby County, TN)- 10/15/2013
• Memphis Magazine (Shelby County, TN)- 10/9/2013
• 4Memphis (Shelby County, TN)- 10/9/2013
• Memphis Health + Fitness (Shelby County, TN)- 10/14/2013
• Bartlett Express (Shelby County, TN) -10/17/2013
• Millington Star (Shelby County, TN)- 10/9/2013
• Collierville Independent (Shelby County, TN) – 10/17/2013
• Shelby Sun Times (Shelby County, TN)- 10/17/2013
• Oakland News (Shelby County, TN) – 10/17/2013
• Shoppers News (Shelby County, TN) – 10/17/2013
• Collierville Herald (Shelby County, TN)- 10/10/2013
• Germantown News (Shelby County, TN)- 10/14/2013
• Desoto Times Tribune (Desoto County, MS)- 10/17/2013
• Click Magazine (Desoto County, MS)- 10/17/2013
• Senatobia Democrat (Tate County, MS)- 10/11/2013
• Tunica Times (Tunica County, MS)- 10/15/2013

Komen Memphis-MidSouth Race for the Cure feature articles were published in the following publications:

• Chester County Independent (Chester County, TN)- 10/19/2013
• Jackson Sun (Madison County, TN)- 10/24/2013
• Commercial Appeal (Shelby County, TN)- 10/24/2013
• Memphis Daily News (Shelby County, TN)- 10/25/2013
• Memphis Magazine (Shelby County, TN)- 10/9/2013
• Bartlett Express (Shelby County, TN) -10/16/2013 & 10/17/2013
• Millington Star (Shelby County, TN)- 10/24/2013
• Collierville Independent (Shelby County, TN) – 10/16/2013 & 10/17/2013
• Shelby Sun Times (Shelby County, TN)- 10/16/2013 & 10/17/2013
• Oakland News (Shelby County, TN) – 10/16/2013 & 10/17/2013
• Shoppers News (Shelby County, TN) – 10/16/2013 & 10/17/2013
• Collierville Herald (Shelby County, TN)- 10/10/2013 & 10/17/2013
• Germantown News (Shelby County, TN)- 10/16/2013
• Senatobia Democrat (Tate County, TN)-10/15/2013

Television: Komen Memphis-MidSouth Race for the Cure breast cancer awareness demonstrations, interviews, or Race Day news footage aired on the following programs:

• WREG- Live at 9 Interview (10/15/2013)
• WHBQ – Good Morning Memphis Interview 
• WHBQ- 10pm News Interview (10/24/2013)
• WMCTV-10pm News feature (10/26/2013)
• WREG-10pm News feature (10/26/2013)
• WATN- every newscast (10/26/2013)

Radio: Komen Memphis-MidSouth Race for the Cure breast cancer awareness interview(s) aired on the following programs:

• WRVR-FM, WKQK-FM, WMC-FM, WMFS-FM, WMC-AM and WMFS-AM On-Air Interview on the Public Affairs Show with Mandy Morgan (10/20/2013)