PPC: High Performance Advertising That Works
Pay-per-click (PPC) is one of the best online tools available for pushing traffic to your website, increasing the visibility of your business, and tracking engagement with your brand. It’s an internet marketing model in which an advertiser pays a search engine to run ads that drive clicks. And while it sounds simple enough, most businesses who add PPC to their marketing mix aren’t using it correctly.
Are you regularly tweaking your keywords? Testing your landing pages? Optimizing your ads for mobile search? In the ever-evolving landscape of PPC, it’s important to partner with an agency that stays on top of new technology and trends. We combine skill and strategy by developing strategic keywords, targeting key audiences, write compelling ad copy and linking to appropriate web pages. We continually monitor results to gain insight on how we can enhance your campaign performance further.
Recently, we customized an AdWords campaign for a client who was working with another PPC provider. In one month, we increased clicks by 607% and impressions by 2,655%, all while maintaining a 17% lower monthly budget.
The Competition’s One Month PPC Performance:
Total Monthly Clicks: 808
Total Monthly Impressions: 38,672
Total Monthly Spend: $6,145.67
Kelley & Associates’ One Month PPC Performance:
Total Monthly Clicks: 5,717
Total Monthly Impressions: 1,065,763
Total Monthly Spend: $5,062.08
Kelley & Associates has an experienced team that can enhance your online presence through PPC, SEO and other web-based solutions. Contact us today to learn how we can help you succeed in the digital world.