In August 2013, K&A launched a PR campaign to promote the Grand Opening of premier local bakery Frost Bake Shop, the first retail location of parent company All American Sweets. Working on a very limited budget, Kelley & Associates coordinated television demonstrations, print interviews, and blog coverage leading up to the grand opening event, which included a dessert tasting, preview media party, and chamber of commerce ribbon cutting. In addition, we coordinated the grand opening events concurrently in order to generate maximum exposure in the most efficient and cost-effective way possible. 

Frost Grand Opening articles or briefs were published in the following publications:

• At Home Memphis and Mid South- Chef’s Corner spotlight article (October issue)

• I Love Memphis- Feature blog post (8/20/2013)

• Memphis Chamber of Commerce- Members Page Event Announcement

• Memphis Chamber of Commerce- RIBBONS feature blog post (8/27/2013)

• Memphis Flyer- Hungry Memphis (Memphis Flyer food blog) feature article (8/16/2013)

• Memphis Magazine- Memphis Stew (Memphis Magazine food blog) feature article- (8/5/2013)

• Memphis Magazine- Memphis Stew (Memphis Magazine food blog) follow-up feature article (8/16/2013)

• Southern Bride- Grand Opening feature article (8/8/2013)

• Southern Bride- Grand Opening Events Blog post (8/8/2013)

• Memphis Daily News- Small Business Spotlight Feature Article (9/2/2013)

• WMC- wmctv.com Your Neighborhood Grand Opening announcement (8/6/2013) 

Frost Grand Opening cooking demonstrations/ interviews aired on the following programs:

• WREG- Live at 9 Interview (8/8/2013)

• WHBQ- Good Morning Memphis Interview (8/12/2013)

• WREG- Live at 9 Interview (10/28/2013)

• WMC- WMC Weekend Interview (10/2013 )