How Kelley & Associates Delivered Olympic-Level Exposure for Meritan on a Budget

At Kelley & Associates, we’re always on the lookout for incredible opportunities to provide added value for our clients—and our recent work with Meritan is a prime example.

During the 2024 Olympics, we secured an unbeatable, last-minute TV commercial package for Meritan on WMC-TV. This fire-sale package offered 20 prime spots, including one during the coveted Opening Ceremony, for just $3,250! The commercial, developed by Kelley & Associates, was designed to promote Meritan’s Foster Care program, driving recruitment of foster families. It also significantly boosted brand awareness for the organization’s broader range of services.

What makes this buy even more impressive? The rate card value for the package was worth over $6,000, showcasing how much additional value we delivered for Meritan at a fraction of the cost.

The results? Phenomenal.

From July 26 to August 11, 2024:

• Meritan’s website traffic soared, with a 976% month-over-month increase, hitting 16K visits during the Olympics window.

• For comparison, during the same time in 2023, Meritan had only 877 website visits.

Here’s a breakdown of some key spot performances:

• July 26, 2024 (Olympics Opening Ceremony): 1.1K website visits

• July 29, 2024: 1.6K website visits

• July 30, 2024: 1.2K website visits

• August 7, 2024: 1.1K website visits

Each airing drove significant attention to Meritan’s Foster Care program while also providing valuable exposure for their other essential services.

This is just one example of how Kelley & Associates goes above and beyond to find high-value opportunities for our clients, even on a tight budget. If you’re interested in seeing what we can do for your brand, contact us today.