Shelby County Health Department, in partnership with A Step Ahead Foundation

“Space Babies” shows a 2-year old astronaut exploring space, with his pregnant mother’s belly positioned as a planet. With so little awareness around the importance of waiting between pregnancies, few parents have even heard the term “birth spacing.” Space Babies leverages this lack of awareness to make a big first impression. Together, the headline and visual seem so absurd that the viewer will devote their full attention to discerning the message — creating a completely captive audience.