Frost Bake Shop
In August 2013, K&A launched a PR campaign to promote the Grand Opening of premier local bakery Frost Bake Shop, the first retail location of parent company All American Sweets. Working on a very limited budget, Kelley & Associates coordinated television demonstrations, print interviews, and blog coverage leading up to the grand opening event, which included a dessert tasting, preview media party, and chamber of commerce ribbon cutting. In addition, we coordinated the grand opening events concurrently in order to generate maximum exposure in the most efficient and cost-effective way possible.
Frost Grand Opening articles or briefs were published in the following publications:
Frost Grand Opening cooking demonstrations/ interviews aired on the following programs:
March 31, 2015