Memphis Police Department
Kelley & Associates developed the Memphis Police Department’s multi-media marketing campaign to recruit dedicated, caring and qualified individuals to local law enforcement careers. Called “Join the Best in Blue,” campaign creative visually conveys Memphis’ most meaningful cultural and natural elements while textually communicating the hometown pride and passion that ideal MPD officers should possess. JoinMPD.com was created as a part of this campaign. This WordPress website allows for easy edits by MPD at any time.
View the 30 second TV spot from this campaign here.
View the full campaign here.
September 7, 2016