Three Ways to Step Up Your LinkedIn Strategy
Did you know there are over 347 million users utilizing LinkedIn to create connections, generate referrals and grow their business? Don’t fall behind. Follow these steps to ensure you are using the most effective strategy to increase engagement and interaction with your personal LinkedIn page:
1. Maintain an updated, keyword optimized profile: Once a prospective client lands on your profile, the first section they will see is your summary. Include important industry keywords so prospects can find you through search. A good tip is to write a short introductory paragraph describing yourself, another stating your credentials and conclude with services and solutions you can provide to your target client.
2. Join groups: Joining a LinkedIn group specific to your industry allows you to remain knowledgeable on industry news and engage in relevant conversations. If you want to take this a step further, join groups that would interest your potential clients. Do a LinkedIn search for relevant keywords, request to join and start marketing your skills to group members!
3. Add connections strategically: If you are willing to commit up to 20-30 minutes a day, you can add connections that can result in new business partnerships. Start by finding prospective connections through a quick LinkedIn keyword search. If anyone you are connected with knows one of your prospective connections, send them a quick LinkedIn message requesting an introduction. This virtual networking tip adds a personal touch and serves as a great conversation starter.
Contact us today for more information on how we can help your company with social media marketing.