Together we can build your brand.

With over 50 years of combined credit union industry marketing and advertising experience, Kelley & Associates Advertising knows how to build your brand, generate leads, attract new members and find new revenue streams. We know how to speak to your target audience in one voice across all media. We provide cost-effective, results-driven client service, communicate effectively and never miss a deadline.

Simply put, we understand your needs and challenges and know how to help you succeed.

Three examples of marketing, advertising and design work Kelley & Associates has created for State National and First South Financial Credit Union

Our vast media expertise and precision targeting capabilities can ensure you’re talking directly to your target audience, while our added-value media negotiations can make your advertising dollars go further.

Promoting mortgages? We can target people who have shown interest in mortgages, layer income and credit score and even drill down to first-time home buyers and those interested in VA mortgages.

Pushing HELOCs? We can target homeowners by age, credit score, income and even those who have shown interest in repairs and renovations.

Similarly, for CD and IRA products we can target by age, HHI and those interested in investment services. And for auto loans, we can target by income, credit score and those who have shown interest in auto and vehicles and auto loans.

Precision Targeting Tools

  • Streaming TV

  • YouTube 

  • Search/PPC

  • Email

  • Display and Video Ads

  • Pre-targeting and re-targeting to boost effectiveness

Display digital ad designs created for First South Financial

Our talented creative team — with extensive credit union knowledge and experience — can quickly and affordably produce custom, targeted television spots, animation and graphics, and other creative pieces. This expertise and agility allow us to respond quickly to market and interest-rate changes.

We create engaging visual content to reach members and non-members alike.

“One of K&A’s greatest strengths is their ability to develop creative campaigns that not only capture attention but also drive tangible results. ”
— Maria McLendon, Chief Marketing Officer, First South Financial Credit Union
 
Television Spots
 
 
Animated Motion Graphics
 
Organic and Paid Social Media Graphics examples of work including Facebook and Instagram screenshots of posts that Kelley & Associates created
Credit Union branding and collateral examples of work including Texans Credit Union logo presentation, Service One Credit Union Refer a Friend poster and Ascension Credit Union Christmas Loans flyer
 
“They’ve significantly strengthened our communications, awareness and image with members and non-members alike. The marketing mix and brand image that K&A has cost-effectively customized for First South promotes our products and services across the most effective channels. Their in-house design, video, animation and understanding of the digital space has greatly increased our ability to reach more people and connect with a wider audience. It’s obvious to us that they have made a measurable difference in our business.”
— Craig Esrael, President & CEO, First South Financial Credit Union
 

We Know Credit Union Partners

From case studies and white papers to a full website overhaul and a series of consumer-facing animated videos, we have worked with State National to craft enhanced user experiences, B2B touch points and memorable brand elements. Our mission has been to customize State National brand interactions to target different customer segments and make each interaction relatable and recognizably State National.

State National illustrations
Mockup of State National Website design on laptop and mobile device
State National whitepaper cover design
Digital asset design for State National for Frequently Asked Questions
State National CEO Symposium invitation design
 

We know credit unions and the credit union industry — and we’d love to get to know your business so we can help you speak directly to your audience, build your brand and grow.

Email admin@kelleyadv.com, call 901-754-8998, or reach out via our Contact form.

 
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DATA DRIVEN

Data drives our decisions and our strategies are based on tangible, reliable facts.

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ROBUST DIGITAL

From website development, social media marketing, SEO and more, we connect the dots between browsing, searching and sharing to reach the right people in real time.

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MEDIA MATTERS

Whether its traditional TV, radio or out-of-home or highly targeted OTT, display, email or social, we always customize the best mix of channels.

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COMPELLING CONTENT

We get to know your brand and craft compelling content that showcases your novelty and personality.

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IMPACTFUL CREATIVE

From ideation to realization, we’ll develop creative that packs a punch and leaves a lasting impression.

ATTENTION-GETTING PR

Through PR, you share your stories with the communities closest to your organization and build a powerful narrative that influences, engages and inspires.

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PROFESSIONAL PRODUCTION

We help your audience connect to your brand with exciting, thoughtful video, animation and audio experiences.

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STRATEGIC PROMOTIONS

Coordination is key for a successful promotion. We put all the pieces in place to drive action and results.