Together We Can Grow Your Organization
With our law enforcement and corrections marketing and advertising experience, we know how to recruit new applicants. We know how to speak to your target audience in one voice across all media. We provide cost-effective, results-driven client service, communicate effectively and never miss a deadline.
Simply put, we understand your needs and challenges and know how to help you succeed.
Kelley & Associates worked with the Memphis Police Department in 2016 on the “Join the Best in Blue” Recruiting Campaign. Campaign creative invoked hometown pride in Memphis’ most meaningful cultural, historical and natural elements. Supplemented by monthly news interviews, the campaign spanned broadcast, digital and out-of-home media in a mix of television, radio, billboard, bus and digital ads as well as a new website and social media profiles.
Memphis Police Department received 3,067 applications from June 2016 to January 2017 due to our campaign, while receiving only 325 applications from June 2015 to January 2016.
Kelley & Associates worked with the Shelby County Sheriff’s Office on their 2022 and 2024 Corrections Deputy Recruiting Campaigns. Our integrated, multi-platform campaign effectively and creatively utilized strategic marketing channels that capture and strengthen the image and interest, not only for a career in law enforcement, but with the Shelby County Sheriff’s Office.
This included a video shoot, video production, streaming video ads, YouTube ads, radio ads, TikTok ads, search ads, retargeting, targeted display advertising, public relations, website updates, creation and printing of flyers and bannerstands, custom media distribution database, and applicant email communications.
Shelby County Sheriffs Office received a 107% increase in the number of applications received during the 2022 campaign compared to their previous application period.
Kelley & Associates has been instrumental in supporting the City of Germantown Police Department’s recruitment efforts, employing a multifaceted marketing strategy to attract top-tier talent.
With captivating banner stands strategically placed at recruitment events, attention-grabbing flyers distributed across targeted areas, and a dynamic social media presence that showcases the department’s values and opportunities, Kelley & Associates has helped the Police Department stand out in a competitive field.
Their meticulously designed website serves as a digital gateway for prospective candidates, offering a wealth of information about career paths, benefits, and the department’s culture. By collaborating with Kelley & Associates, the City of Germantown Police Department continues to attract dedicated individuals who are passionate about serving and protecting their community, ensuring a strong and capable force for years to come.
“We have received so many positive responses to the new website. Great job!”
We Have Unique Experience
Through our work with Memphis Police Department, Germantown Police Department, and Shelby County Sheriff’s Office, we have unique experience with the law enforcement and corrections sector. We understand the importance of not only reaching the young adult population but also those with military experience and the Spanish-speaking population.
For SCSO, we toured the Training Academy and correctional facilities including 201 Poplar and Jail East. We talked with Corrections Deputy recruits to learn more about why they applied and interviewed the Sheriff and Deputies to learn why they love working for SCSO.
We toured every division of MPD including the Real Time Crime Center, various MPD precincts, Canine unit, Air Support Unit, Motorcycle Unit, and MPD Training Academy. This in-depth research provided a unique understanding of the target audience resulting in impactful creative and buying strategies that are still being utilized by the City today based on the tremendous success of our initial campaign.
We Know How To Reach Your Audience
Our vast media expertise and precision targeting capabilities can ensure you’re talking directly to your target audience, while our added-value media negotiations can make your advertising dollars go farther.
Precision Targeting Tools
Streaming TV
YouTube
Search/PPC
Email
Display and Video Ads
Pre-targeting and re-targeting to boost effectiveness
We Go Above And Beyond
Our talented creative team — with extensive law enforcement knowledge and experience — can quickly and affordably produce custom, targeted television spots, animation and graphics, and other creative pieces.
“[Kelley & Associates] has far exceeded our greatest expectations for service and results. Job well done!”
We know law enforcement — and we’d love to get to know you and your organization so we can help you speak directly to your audience, build your team and grow.
Email admin@kelleyadv.com, call 901-754-8998, or reach out via our Contact form.
DATA DRIVEN
Data drives our decisions and our strategies are based on tangible, reliable facts.
ROBUST DIGITAL
From website development, social media marketing, SEO and more, we connect the dots between browsing, searching and sharing to reach the right people in real time.
MEDIA MATTERS
Whether its traditional TV, radio or out-of-home or highly targeted OTT, display, email or social, we always customize the best mix of channels.
COMPELLING CONTENT
We get to know your brand and craft compelling content that showcases your novelty and personality.
IMPACTFUL CREATIVE
From ideation to realization, we’ll develop creative that packs a punch and leaves a lasting impression.
ATTENTION-GETTING PR
Through PR, you share your stories with the communities closest to your organization and build a powerful narrative that influences, engages and inspires.
PROFESSIONAL PRODUCTION
We help your audience connect to your brand with exciting, thoughtful video, animation and audio experiences.
STRATEGIC PROMOTIONS
Coordination is key for a successful promotion. We put all the pieces in place to drive action and results.
