Amplifying Nonprofits’ Voices and Vision for Greater Impact and Growth
Out of all the work we do, our greatest passion is to advance organizations who help others in our community.
We are proud partners to local nonprofits that improve the quality of life for individuals of all ages and backgrounds, and who count the very types of people they’re working to raise up among their ranks of employees. This is the essential work of making our community an exceptional place to live for all people, and it’s at the heart of who we are and why we love what we do.
We know nonprofit marketing and advertising — and we’d love to get to know you and your organization.
Email admin@kelleyadv.com, call 901-754-8998, or reach out via our Contact form.
A Step Ahead Foundation supports women in Shelby County. They reach donors each year with their End-Of-Year Campaign marketing, along with materials to promote scholarships.
Thistle & Bee sells products with a purpose, empowering women affected by prostitution and trafficking. Kelley & Associates handles Thistle & Bee’s social media including planning, graphics, posting and reporting, as well as the design and layout of Thistle & Bee’s End-Of-Year letter.
Kelley & Associates’ “Reflect on Their Future” capital campaign for the Boys & Girls Clubs of Greater Memphis won a number of awards, including Tellys, SIAA and International Communicator awards. The campaign included a long format video, PSAs, a series of billboards and other print collateral. A secondary theme was incorporated into all elements of this campaign… “Build a Better Memphis…One Child at a Time.” In addition to this capital campaign Kelley & Associates created marketing pieces including TV and print for a number of other fundraisers and events including the Destination Dreamland Auction, Steak & Burger, Annual Meetings, and Tennis and Golf Tournaments.
Over the course of several years, Kelley & Associates has worked on a variety of impactful community projects and initiatives for Porter-Leath, a key supporter of children and families in the Memphis area for well over a century. Our relationship with Porter-Leath includes pro bono work on graphics for the nonprofit’s annual Rajun Cajun Crawfish Festival and Toy Truck benefit events. We also negotiate and place media for Rajun Cajun Crawfish Festival, Toy Truck and Stumbling Santa. Other services and projects include year-round PR for Porter-Leath — including for the launch and continued rollout of the organization’s Early Childhood Academies — a redesign of Porter-Leath’s brochure, and development of the successful “Answer the Call” campaign.
For Porter-Leath’s Early Childhood Academy events, Kelley & Associates managed PR and promotions, crafting news releases, invitations, and programs. The students were equipped with construction gear to demonstrate the Academy’s role in rebuilding early childhood education. We also coordinated a media tour for exclusive interview and photo opportunities.
Kelley & Associates created a logo, business card design, brochure and website for Parent Plus, who offers free, voluntary programs to fit family needs. Their home visitors offer compassionate, convenient help from the comfort of home.
We developed a guidebook for the Plough Foundation that provides useful information on aging in place and universal design. This publication offers informative content on home design and maintenance to support all ages and abilities. These home modifications will help create vibrant and sustainable living environments for those in the Memphis community.
Kelley & Associates has worked extensively with First 8 Memphis on high-level brand strategy and awareness, creating brand guidelines, taglines, collateral, common language guidelines, presentation materials, e-newsletters, communications strategy, website content, video marketing and more. The result is a cohesive look and feel across all deliverables, with a library of lifestyle imagery that promotes diversity, equity and inclusion by representing families of all backgrounds.
We’ve also organized a successful, well-attended and well-publicized launch event for First 8 Memphis, and have conducted rigorous public relations work to boost the organization through influential area news outlets.
“Thank you to the Kelley & Associates team for helping to make a great event happen. I know a lot of hard work went into it, but it looked so very effortless! I am proud of where we have gotten First 8 Memphis over the last year, and of all the good things yet to come!”
Kelley & Associates designed materials for the Catholic Charities of West Tennessee (CCWTN) including Advent fundraising campaigns and Annual Reports. For the “Give Joy” campaign, we created billboards, social media graphics, and broadcast graphics, promoting donations to a ministry aiding the Memphis area. Additionally, we created materials for the “Safe Starts Here” campaign, raising awareness of domestic violence and supporting Sophia’s House, a residence for women and children impacted by domestic violence.
Meritan received extensive support from Kelley & Associates for their Homebound Vaccination and Foster Parent campaigns through the creation of videos, print ads, digital ads, and social media graphics, in addition to media negotiation and placement. Furthermore, we produced videos and handled media negotiations to promote their In-Home Care Services and to encourage Covid Booster vaccinations.
“Kelley & Associates researched our target audience to ensure they not only developed impactful creative but negotiated cost-efficient media tactics to stretch our limited budget and reach and connect with our audience in creative and innovative ways. Kelley & Associates was even able to optimize and target down to the zip code level across the media landscape resulting in a very effective, highly targeted campaign.”
Kelley & Associates Advertising helped Tennessee Association for Home Care with their Tennessee Statewide Vaccination campaign including video creation, social media advertising, website landing page, public relations, and negotiating and placing all media.
Memphis Shelby PAL is a youth mentorship organization serving over 1,000 children. The first and only organization of its kind in Tennessee, Memphis Shelby PAL works in partnership with the Memphis Police Department and Shelby County Sherriff’s Office to provide a variety of sports leagues for children ages 5-18 — including football, cheer, tennis, track & field, volleyball, soccer, basketball, golf and swimming.
Kelley & Associates developed the logos and team websites for 14 PAL teams. We also developed Facebook ads, Instagram ads, billboard art, flyers and posters promoting the organization’s programs and events.
Kelley & Associates worked with the Youth Academy of Dreams to create its new logo and branding. The Youth Academy of Dreams is a nonprofit that focuses on education, mentoring and programing for youth via after-school and summer programs. Kelley & Associates assisted in making their vision a reality with a bright and colorful logo, business cards, posters, brochures and more.
In addition to managing the public relations for the 21st Annual Susan G. Komen Memphis-MidSouth Race for the Cure, Kelley & Associates developed City Auto’s Cars2Cure fundraising event benefiting Susan G. Komen for the Cure Memphis-Midsouth. In October, donations were made to the cause for every vehicle purchased, with a goal of raising $100,000. The public was encouraged to buy a car, donate online, or contribute at First Tennessee Bank locations. A custom wrapped City Auto Cars2Cure VW bug attended local events to increase awareness and WRVR, FM 100, and 94.1 were the official radio sponsors.
Kelley & Associates named and designed the fundraiser logo, developed promotional strategies, secured media sponsors, produced a PSA, crafted the tagline “Shop City Auto. Drive Home Hope,” created the website, and designed email blasts and graphics. In 2012, for about $5,000 in media expenses, we secured over $70,000 in media exposure.
We were honored to be selected as the advertising agency for The National Civil Rights Museum’s Freedom Awards in 1999, 2000 and 2001. We provided all design and copywriting, pro bono, for these important awards. Kelley & Associates believes in the mission of the National Civil Rights Museum and were thrilled to have played a part in honoring these remarkable humanitarians.
At the heart and soul of our agency is the belief that every individual should be given a fair opportunity to thrive and live their fullest life. This passion guides our talented employees, and determines who we do business with — we work exclusively with like-minded suppliers, vendors and other local partners.
Our Commitment to Diversity, Equity and Inclusion
CERTIFIED DISADVANTAGED BUSINESS ENTERPRISE (DBE)
CERTIFIED WOMAN BUSINESS ENTERPRISE (WBE)
LOCALLY OWNED SMALL BUSINESS (LOSB)
We Know the Right Creative
Our talented creative team can quickly and affordably produce custom, targeted television spots, animation and graphics, and other creative pieces.
We know nonprofit marketing and advertising — and we’d love to get to know you and your organization.
Email admin@kelleyadv.com, call 901-754-8998, or reach out via our Contact form.
DATA DRIVEN
Data drives our decisions and our strategies are based on tangible, reliable facts.
ROBUST DIGITAL
From website development, social media marketing, SEO and more, we connect the dots between browsing, searching and sharing to reach the right people in real time.
MEDIA MATTERS
Whether its traditional TV, radio or out-of-home or highly targeted OTT, display, email or social, we always customize the best mix of channels.
COMPELLING CONTENT
We get to know your brand and craft compelling content that showcases your novelty and personality.
IMPACTFUL CREATIVE
From ideation to realization, we’ll develop creative that packs a punch and leaves a lasting impression.
ATTENTION-GETTING PR
Through PR, you share your stories with the communities closest to your organization and build a powerful narrative that influences, engages and inspires.
PROFESSIONAL PRODUCTION
We help your audience connect to your brand with exciting, thoughtful video, animation and audio experiences.
STRATEGIC PROMOTIONS
Coordination is key for a successful promotion. We put all the pieces in place to drive action and results.
