According to Instagram Advertiser statistics, 50 percent of Instagram users follow at least one business, and 75 percent take action, such as visiting a website, after viewing an Instagram advertising post. So what steps can your business take to make sure that viewers don’t see your sponsored ads as spam? Read more below.

Less is more. Instagram ads require a careful balance of inspiration and information, so don’t over-complicate your images with excessive copy or graphics. Try to focus on a single shot or video that captures the essence of your brand or product.

Keep it real. Choose images that are authentic and inspiring, but always emphasize real experiences over products. Try using images that resemble photos users might expect to see from a friend.

Influence is everything. Partnering with social media influencers can bring greater reach, relevance and resonance to your brand. And compensating mid-level influencers such as bloggers with smaller but more loyal audiences can drive up to 16 times greater engagement than paid media and “mega influencers.”

Hashtag that. Posts with at least one hashtag average 12.6 percent more engagement than those without. So add hashtags using relevant keywords to make your ad content appear in specific searches, attract new followers, and get more likes.

Put it in motion. With recent algorithm changes favoring video as well as the launch of Instagram Stories, video advertising will keep your brand at the top of users’ minds — on both their feed and in their stories. And with Instagram’s targeting capabilities, you can deliver a more complete, timely and persuasive message to the people you want to reach most.

Need help developing Instagram content that engages, educates and inspires? Contact us today.

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