ONLINE REPUTATION MANAGEMENT: PROMOTE AND PROTECT YOUR BRAND ONLINE

You do wonderful work. But potential customers may not know that because people are saying negative things about your business online. And while good reviews do matter, the bad ones make a much bigger impact.

An analysis by Inc. Magazine recently found that customers who have negative experiences are more likely to share them. Furthermore, it takes roughly 40 positive customer experiences to undo the damage of a single negative review.

Kelley & Associates’ takes the steps to boost your brand online by leveraging both positive and negative buzz.

• Find online news, website and social media mentions.

• Monitor, react and reply to both positive and negative feedback.

• Persuade detractors to remove negative posts.

• Gain permission to post good reviews.

• Draw more positive reviews that continue to raise your rating(s).

Many agencies today automate 100 percent of their ORM services, but real reputation management takes time. Our approach is simple, but we don’t take shortcuts. In fact, we solve customer problems that software can’t with careful searching, strategic planning, content creation and human connections.

Online reputation management should be a critical part of your crisis response, public relations and social media communications. Contact us today to get a free reputation audit and find out how a positive reputation can help you compete.