How a Small Marketing Agency Can Help Your Business Weather a Crisis
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Grappling with budget cuts. Managing remote workflows. Reassuring existing customers. Adapting to reach new customers.
All business challenges introduced by the ongoing COVID-19 pandemic.
To overcome these and other headwinds stemming from the crisis, an effective marketing strategy is not only a nice-to-have: it’s essential. Without the ability to convey vital information about your business, you risk being drowned out by unprecedented noise—a loss for you as well as for those that need your services.
But it’s not hopeless.
Functioning as an extension of your internal team, an agile and experienced marketing agency can handle critical messaging and outreach on the fly...
“We’re open.”
“We’re safe.”
“We’re listening.”
“We have the resources you need.”
...understanding that time and impressions matter when dealing with a fast-changing crisis.
KELLEY & ASSOCIATES ADVERTISING: A SMALL AGENCY BUILT FOR RAPID RESPONSE MARKETING
From the onset of the pandemic, our team’s nimble structure has allowed clients to quickly pivot their marketing strategies as the crisis evolves, strategically distributing timely and cost-effective messaging through a variety of channels regarding temporary business closures, health and safety protocols, and more.
Success stories include:
First South Financial Credit Union
As branch hours changed—including temporary closures—we updated hours online in real time so that credit union members had accurate information about when their local branch was open or closed for in-person business. We also coordinated messaging to keep members informed about alternatives to physical appointments, such as drive-thru services and online banking, ensuring they could continue to bank with confidence.
First 8 Memphis
We quickly pulled together COVID-19 Parent Resources for First 8 Memphis, a local nonprofit dedicated to improving early childhood education, so that families dealing with school closures had effective alternatives to in-classroom learning. We ran targeted ads on Facebook and Instagram, tailored to our client’s budget, to ensure parents knew about these crucial resources.
Olympic Steak & Pizza
When Olympic Steak & Pizza was forced to halt dine-in service—dealing with budget cuts as a result—we helped them retool with a cost-effective social media strategy emphasizing contactless delivery and easy pick-up at all restaurant locations.
LET’S GET TO WORK
We’ll work with your internal team to customize a marketing strategy that fits your budget, delivering important information about your business to your customers—when, where and how they need to hear it. Contact us today.
