Medtronic Sofamor Danek
/Kelley & Associates worked closely with Medtronic’s internal marketing department, product managers and physician consultants to develop a variety of materials, including surgical guides for spinal implants, trade show booth designs, print ads and product branding/logo designs. The projects’ medical illustrations, copy writing and design work demanded a high degree of precision, attention to detail and the ability to coordinate dozens of rounds of revisions from multiple sources.