Plato's Closet of Memphis: Video Production & Targeted Media Campaigns

Kelley & Associates partnered with Plato’s Closet of Memphis to create compelling, youth-driven video campaigns that resonate with their core demographic—fashion-forward, budget-savvy young women. From scripting to shooting and post-production, our team delivered dynamic videos that highlight in-store events, sales, and the value of buying and selling gently used clothing and shoes.

To maximize impact, we strategically placed these videos across high-traffic platforms including Instagram, TikTok, and YouTube—ensuring visibility where their audience scrolls, watches, and shops. Our targeted media planning and eye-catching creative helped increase foot traffic, brand engagement, and awareness of the store’s buy-and-sell model.